:root {
    --purple-900: #26215C;
    --purple-800: #3C3489;
    --purple-600: #4F46B8;
    --purple-500: #7F77DD;
    --purple-300: #AFA9EC;
    --purple-100: #CECBF6;
    --purple-50:  #EEEDFE;
    --purple-bg:  #F5F4FE;
    --green-600:  #0F6E56;
    --green-400:  #1D9E75;
    --green-50:   #E1F5EE;
    --amber-600:  #BA7517;
    --amber-400:  #EF9F27;
    --amber-50:   #FAEEDA;
    --red-600:    #A32D2D;
    --red-50:     #FCEBEB;
    --dark:       #1A1A2E;
    --text:       #1A1A2E;
    --text-muted: #5F5E5A;
    --text-light: #888780;
    --border:     rgba(26,26,46,0.1);
    --bg:         #ffffff;
    --bg-soft:    #F5F4FE;
    --bg-card:    #ffffff;
    --radius-sm:  8px;
    --radius-md:  12px;
    --radius-lg:  16px;
  }

  *, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }

  html { scroll-behavior: smooth; }

  body {
    font-family: 'DM Sans', sans-serif;
    color: var(--text);
    background: var(--bg);
    font-size: 16px;
    line-height: 1.6;
    -webkit-font-smoothing: antialiased;
  }

  /* ─── UTILITY ─── */
  .serif { font-family: 'Playfair Display', serif; }
  .eyebrow {
    font-size: 11px;
    letter-spacing: .13em;
    text-transform: uppercase;
    font-weight: 500;
    margin-bottom: 14px;
    display: block;
  }
  .ey-purple { color: var(--purple-600); }
  .ey-green  { color: var(--green-600); }
  .ey-amber  { color: var(--amber-600); }
  .ey-white  { color: var(--purple-300); }

  h1, h2, h3 { font-family: 'Playfair Display', serif; line-height: 1.15; }
  h1 { font-size: clamp(36px, 5vw, 52px); font-weight: 900; }
  h2 { font-size: clamp(26px, 3.5vw, 34px); font-weight: 700; margin-bottom: 10px; }
  h3 { font-size: 18px; font-weight: 700; margin-bottom: 6px; }

  p { color: var(--text-muted); line-height: 1.72; }

  .container { max-width: 680px; margin: 0 auto; padding: 0 32px; }

  section { padding: 72px 0; }
  .sec-alt { background: var(--bg-soft); }
  .sec-dark { background: var(--purple-900); }

  /* ─── BUTTONS ─── */
  .btn {
    display: inline-flex; align-items: center; gap: 6px;
    font-family: 'DM Sans', sans-serif;
    font-size: 14px; font-weight: 500;
    padding: 12px 24px; border-radius: var(--radius-sm);
    border: none; cursor: pointer;
    text-decoration: none;
    transition: opacity .15s, transform .1s;
  }
  .btn:active { transform: scale(.98); }
  .btn-primary { background: var(--purple-600); color: #fff; }
  .btn-primary:hover { opacity: .88; }
  .btn-ghost  { background: transparent; color: var(--purple-300); border: 1px solid rgba(175,169,236,.35); }
  .btn-ghost:hover { border-color: rgba(175,169,236,.6); }
  .btn-outline { background: transparent; color: var(--purple-600); border: 1px solid var(--purple-600); }
  .btn-outline:hover { background: var(--purple-50); }
  .btn-green  { background: var(--green-400); color: #fff; }
  .btn-green:hover { opacity: .88; }
  .btn-full   { width: 100%; justify-content: center; }

  /* ─── NAV ─── */
  .nav {
    position: sticky; top: 0; z-index: 100;
    background: var(--bg);
    border-bottom: 1px solid var(--border);
    padding: 0 32px;
    display: flex; align-items: center; justify-content: space-between;
    height: 60px;
  }
  .nav-logo {
    display: flex; align-items: center; gap: 10px;
    text-decoration: none; cursor: pointer;
  }
  .nav-logotype {
    font-family: 'Playfair Display', serif;
    font-weight: 700; font-size: 18px;
    letter-spacing: .05em; color: var(--purple-600);
  }
  .nav-links {
    display: flex; gap: 28px;
    list-style: none;
  }
  .nav-links a {
    font-size: 13px; color: var(--text-muted);
    text-decoration: none; transition: color .15s;
  }
  .nav-links a:hover, .nav-links a.active { color: var(--purple-600); }
  .nav-cta {
    background: var(--purple-600); color: #fff;
    font-size: 12px; font-weight: 500;
    padding: 7px 18px; border-radius: 20px;
    border: none; cursor: pointer;
    font-family: 'DM Sans', sans-serif;
    transition: opacity .15s;
  }
  .nav-cta:hover { opacity: .85; }

  /* ─── PAGES ─── */
  .page { display: none; }
  .page.active { display: block; }

  /* ═══════════════════════════
     HOME
  ═══════════════════════════ */

  /* Hero */
  .hero {
    background: var(--purple-900);
    padding: 88px 32px 80px;
    text-align: center;
  }
  .hero-tag {
    display: inline-flex; align-items: center; gap: 8px;
    background: rgba(79,70,184,.3);
    color: var(--purple-300);
    font-size: 11px; letter-spacing: .12em; text-transform: uppercase;
    padding: 5px 16px; border-radius: 20px;
    margin-bottom: 28px;
  }
  .hero-dot { width: 6px; height: 6px; border-radius: 50%; background: var(--green-400); flex-shrink: 0; }
  .hero h1 { color: #fff; max-width: 580px; margin: 0 auto 22px; }
  .hero h1 em { color: var(--purple-300); font-style: normal; }
  .hero-sub {
    font-size: 15px; color: rgba(255,255,255,.6);
    max-width: 440px; margin: 0 auto 36px; line-height: 1.75;
  }
  .hero-ctas { display: flex; gap: 12px; justify-content: center; flex-wrap: wrap; margin-bottom: 40px; }
  .hero-soon {
    display: inline-flex; align-items: center; gap: 8px;
    font-size: 12px; color: var(--purple-500);
    border: 1px solid rgba(175,169,236,.2);
    padding: 6px 16px; border-radius: 20px;
  }

  /* Problema */
  .pain-intro { margin-bottom: 32px; }
  .pain-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 10px; margin-bottom: 28px; }
  .pain-card {
    background: var(--bg-card); border: 1px solid var(--border);
    border-radius: var(--radius-md); padding: 18px;
  }
  .pain-label {
    font-size: 10px; letter-spacing: .1em; text-transform: uppercase;
    color: var(--purple-300); margin-bottom: 7px; display: block;
  }
  .pain-card p { font-size: 13px; line-height: 1.6; }
  .pain-card p strong { color: var(--text); font-weight: 500; }

  /* Sistema */
  .system-outputs { display: flex; flex-direction: column; gap: 12px; margin-top: 32px; }
  .out-row {
    display: flex; gap: 16px; align-items: flex-start;
    padding: 18px; background: var(--bg-card);
    border: 1px solid var(--border); border-radius: var(--radius-md);
    transition: border-color .15s;
  }
  .out-row:hover { border-color: var(--purple-300); }
  .out-icon {
    width: 38px; height: 38px; border-radius: var(--radius-sm);
    background: var(--purple-50);
    display: flex; align-items: center; justify-content: center;
    flex-shrink: 0;
  }
  .out-title { font-size: 14px; font-weight: 500; color: var(--text); margin-bottom: 4px; }
  .out-desc { font-size: 13px; color: var(--text-muted); line-height: 1.55; }
  .out-tag {
    display: inline-block; font-size: 10px;
    padding: 2px 9px; border-radius: 10px;
    margin-top: 7px; font-weight: 500;
  }
  .ot-free  { background: var(--green-50); color: var(--green-600); }
  .ot-paid  { background: var(--purple-50); color: var(--purple-600); }
  .ot-speed { background: var(--purple-bg); color: var(--purple-800); }
  .not-coaching {
    margin-top: 28px; padding: 18px 22px;
    border-left: 3px solid var(--purple-600);
    background: var(--purple-bg);
    border-radius: 0 var(--radius-sm) var(--radius-sm) 0;
  }
  .not-coaching p { font-size: 14px; color: var(--purple-900); line-height: 1.65; }
  .not-coaching strong { color: var(--purple-600); font-weight: 500; }

  /* Productos */
  .prod-grid { display: flex; flex-direction: column; gap: 12px; margin-top: 32px; }
  .prod-card {
    background: var(--bg-card); border: 1px solid var(--border);
    border-radius: var(--radius-md); padding: 22px;
    transition: border-color .15s;
  }
  .prod-card:hover { border-color: var(--purple-300); }
  .prod-card.featured { border: 2px solid var(--purple-600); }
  .prod-head { display: flex; justify-content: space-between; align-items: flex-start; margin-bottom: 10px; gap: 12px; }
  .prod-name { font-size: 15px; font-weight: 500; color: var(--text); }
  .tag { font-size: 10px; padding: 3px 10px; border-radius: 10px; font-weight: 500; white-space: nowrap; }
  .t-entry { background: var(--purple-bg); color: var(--purple-600); }
  .t-star  { background: var(--purple-600); color: #fff; }
  .t-speed { background: var(--purple-50); color: var(--purple-800); }
  .prod-desc { font-size: 13px; color: var(--text-muted); line-height: 1.55; margin-bottom: 14px; }
  .prod-includes { display: flex; flex-direction: column; gap: 6px; margin-bottom: 16px; }
  .inc-row { display: flex; align-items: flex-start; gap: 8px; font-size: 12px; color: var(--text-muted); line-height: 1.4; }
  .inc-dot { width: 4px; height: 4px; border-radius: 50%; background: var(--purple-300); flex-shrink: 0; margin-top: 6px; }
  .prod-foot {
    display: flex; align-items: center; justify-content: space-between;
    padding-top: 14px; border-top: 1px solid var(--border);
  }
  .prod-price { font-size: 22px; font-weight: 500; color: var(--purple-600); }
  .prod-price-label { font-size: 11px; color: var(--text-light); margin-top: 1px; }

  /* Empresas */
  .empresa-tabs {
    display: flex; margin-bottom: 24px;
    border: 1px solid var(--border); border-radius: 10px;
    overflow: hidden; background: var(--bg-card);
  }
  .etab {
    flex: 1; padding: 11px 12px; font-size: 12px; font-weight: 500;
    text-align: center; cursor: pointer; color: var(--text-muted);
    border: none; background: transparent;
    font-family: 'DM Sans', sans-serif; transition: all .15s;
  }
  .etab.on { background: var(--purple-600); color: #fff; }
  .epanel { display: none; }
  .epanel.on { display: block; }
  .empresa-card {
    background: var(--bg-card); border: 1px solid var(--border);
    border-radius: var(--radius-md); padding: 24px;
  }
  .ec-head { display: flex; justify-content: space-between; align-items: flex-start; margin-bottom: 18px; gap: 12px; }
  .ec-title { font-size: 15px; font-weight: 500; color: var(--text); }
  .ec-sub { font-size: 12px; color: var(--text-muted); margin-top: 2px; }
  .ec-trigger {
    background: var(--purple-bg); border-radius: var(--radius-sm);
    padding: 14px 16px; margin-bottom: 18px;
  }
  .ec-tl { font-size: 10px; letter-spacing: .1em; text-transform: uppercase; color: var(--purple-500); margin-bottom: 6px; display: block; }
  .ec-tt { font-size: 13px; color: var(--purple-900); line-height: 1.6; font-style: italic; }
  .ec-cols { display: grid; grid-template-columns: 1fr 1fr; gap: 12px; margin-bottom: 18px; }
  .ec-col { background: var(--bg-soft); border-radius: var(--radius-sm); padding: 14px; }
  .ec-col-label { font-size: 10px; letter-spacing: .09em; text-transform: uppercase; color: var(--text-light); margin-bottom: 8px; display: block; }
  .ec-item { display: flex; align-items: flex-start; gap: 7px; font-size: 12px; color: var(--text-muted); line-height: 1.45; margin-bottom: 5px; }
  .ec-item:last-child { margin-bottom: 0; }
  .eci-dot { width: 4px; height: 4px; border-radius: 50%; background: var(--purple-300); flex-shrink: 0; margin-top: 5px; }
  .ec-arg { border-top: 1px solid var(--border); padding-top: 16px; }
  .ec-al { font-size: 10px; letter-spacing: .1em; text-transform: uppercase; color: var(--purple-600); margin-bottom: 7px; display: block; }
  .ec-at { font-size: 13px; color: var(--text); font-weight: 500; line-height: 1.55; }
  .ec-price { font-size: 12px; color: var(--text-muted); margin-top: 6px; }
  .ec-price strong { color: var(--purple-600); }

  /* CTA */
  .cta-form-row { display: flex; gap: 8px; max-width: 380px; margin: 28px auto 10px; }
  .cta-input {
    flex: 1; padding: 12px 16px; border-radius: var(--radius-sm);
    border: 1px solid rgba(175,169,236,.25);
    background: rgba(79,70,184,.15);
    font-size: 13px; font-family: 'DM Sans', sans-serif; color: #fff;
  }
  .cta-input::placeholder { color: var(--purple-500); }
  .cta-note { font-size: 11px; color: var(--purple-500); text-align: center; }

  /* ═══════════════════════════
     POR QUÉ CRITERO
  ═══════════════════════════ */

  .porque-hero {
    background: var(--purple-900);
    padding: 80px 32px 72px;
  }
  .porque-hero-inner { max-width: 680px; margin: 0 auto; display: flex; gap: 40px; align-items: flex-start; }
  .porque-avatar-col { flex-shrink: 0; display: flex; flex-direction: column; align-items: center; gap: 12px; }
  .porque-avatar {
    width: 80px; height: 80px; border-radius: 50%;
    background: var(--purple-600);
    display: flex; align-items: center; justify-content: center;
    font-size: 30px; font-weight: 700; color: #fff;
    border: 2px solid var(--purple-500);
    overflow: hidden;
  }
  .porque-avatar-name { font-size: 13px; font-weight: 500; color: #fff; text-align: center; }
  .porque-avatar-role { font-size: 11px; color: var(--purple-300); text-align: center; line-height: 1.4; }
  .porque-hero-text {}
  .porque-eyebrow { font-size: 11px; letter-spacing: .12em; text-transform: uppercase; color: var(--purple-300); margin-bottom: 16px; display: block; }
  .porque-hero h1 { color: #fff; max-width: 520px; }
  .porque-hero h1 em { color: var(--purple-300); font-style: normal; }

  .porque-body { padding: 64px 32px; }
  .porque-body-inner { max-width: 620px; margin: 0 auto; }
  .porque-pull {
    font-family: 'Playfair Display', serif;
    font-size: 22px; font-weight: 700;
    color: var(--text); line-height: 1.35;
    margin-bottom: 28px;
    padding-left: 20px;
    border-left: 3px solid var(--purple-600);
  }
  .porque-pull em { color: var(--purple-600); font-style: normal; }
  .porque-p { font-size: 15px; color: var(--text-muted); line-height: 1.8; margin-bottom: 20px; }
  .porque-p strong { color: var(--text); font-weight: 500; }
  .porque-divider { height: 1px; background: var(--border); margin: 36px 0; }

  .porque-values { display: grid; grid-template-columns: 1fr 1fr; gap: 12px; margin: 32px 0; }
  .val-card {
    background: var(--bg-soft); border-radius: var(--radius-md);
    padding: 18px;
  }
  .val-icon { font-size: 20px; margin-bottom: 10px; display: block; }
  .val-title { font-size: 13px; font-weight: 500; color: var(--text); margin-bottom: 5px; }
  .val-desc { font-size: 12px; color: var(--text-muted); line-height: 1.55; }

  .porque-cofounder {
    background: var(--purple-900); border-radius: var(--radius-lg);
    padding: 28px; margin-top: 40px;
  }
  .cofounder-label { font-size: 10px; letter-spacing: .12em; text-transform: uppercase; color: var(--purple-300); margin-bottom: 16px; display: block; }
  .cofounder-row { display: flex; gap: 16px; align-items: flex-start; }
  .cofounder-av {
    width: 52px; height: 52px; border-radius: 50%;
    background: var(--purple-800);
    display: flex; align-items: center; justify-content: center;
    font-size: 18px; font-weight: 700; color: #fff;
    flex-shrink: 0; border: 1px solid var(--purple-500);
  }
  .cofounder-name { font-size: 14px; font-weight: 500; color: #fff; margin-bottom: 2px; }
  .cofounder-role { font-size: 11px; color: var(--purple-300); margin-bottom: 10px; }
  .cofounder-bio { font-size: 13px; color: rgba(255,255,255,.65); line-height: 1.65; }

  .porque-cta-strip {
    background: var(--purple-bg); border-radius: var(--radius-lg);
    padding: 28px; margin-top: 40px; text-align: center;
  }
  .porque-cta-strip h3 { margin-bottom: 8px; }
  .porque-cta-strip p { font-size: 14px; margin-bottom: 20px; }
  .porque-cta-btns { display: flex; gap: 10px; justify-content: center; flex-wrap: wrap; }

  /* ─── EQUIPO ─── */
  .team-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 20px; margin-top: 32px; }
  @media (max-width: 600px) { .team-grid { grid-template-columns: 1fr; } }
  .team-card {
    background: var(--bg-card); border: 1px solid var(--border);
    border-radius: var(--radius-lg); padding: 26px 22px 22px;
    transition: border-color .15s, box-shadow .15s; position: relative;
  }
  .team-card::before {
    content: ''; position: absolute; top: 0; left: 0; right: 0; height: 3px;
    background: var(--purple-600); border-radius: var(--radius-lg) var(--radius-lg) 0 0;
  }
  .team-card:hover { border-color: var(--purple-300); box-shadow: 0 4px 20px rgba(79,70,184,.08); }
  .team-av-wrap { display: flex; align-items: center; gap: 16px; margin-bottom: 16px; }
  .team-av {
    width: 88px; height: 88px; border-radius: 50%;
    background: var(--purple-900); display: flex; align-items: center; justify-content: center;
    font-family: 'Playfair Display', serif; font-size: 32px; font-weight: 700; color: #fff;
    flex-shrink: 0; border: 3px solid var(--purple-600);
    overflow: hidden;
  }
  .team-av.av-isaac { background: var(--purple-800); }
  .team-av img, .cf-av img {
    width: 100%; height: 100%; border-radius: 50%;
    object-fit: cover; object-position: center top; display: block;
  }
  .team-av img, .cf-av img {
    width: 100%; height: 100%; border-radius: 50%;
    object-fit: cover; object-position: center top;
    display: block;
  }
  .team-name { font-size: 15px; font-weight: 500; color: var(--text); margin-bottom: 3px; }
  .team-role-tag {
    font-size: 10px; font-weight: 500; letter-spacing: .07em; text-transform: uppercase;
    color: var(--purple-600); background: var(--purple-50); padding: 2px 8px; border-radius: 6px;
  }
  .team-credentials { display: flex; flex-direction: column; gap: 5px; margin-bottom: 14px; }
  .team-cred { display: flex; align-items: flex-start; gap: 8px; font-size: 12px; color: var(--text-muted); line-height: 1.45; }
  .team-cred-dot { width: 4px; height: 4px; border-radius: 50%; background: var(--purple-400); flex-shrink: 0; margin-top: 5px; }
  .team-bio { font-size: 13px; color: var(--text-muted); line-height: 1.7; margin-bottom: 16px; padding-top: 14px; border-top: 1px solid var(--border); }
  .team-links { display: flex; gap: 8px; }
  .team-link {
    display: inline-flex; align-items: center; gap: 5px;
    font-size: 12px; font-weight: 500; color: var(--purple-600); text-decoration: none;
    padding: 5px 10px; border: 1px solid var(--border); border-radius: 6px;
    transition: border-color .15s, background .15s;
  }
  .team-link:hover { border-color: var(--purple-300); background: var(--purple-50); }
  .team-quote {
    margin-top: 28px; background: var(--purple-bg); border-radius: var(--radius-md);
    padding: 20px 24px; border-left: 3px solid var(--purple-600);
  }
  .team-quote p { font-family: 'Playfair Display', serif; font-size: 16px; font-style: italic; color: var(--purple-900); line-height: 1.6; margin-bottom: 8px; }
  .team-quote span { font-size: 12px; color: var(--text-light); }
  /* Cofounder cards (página porque) */
  .cofounder-card {
    background: rgba(255,255,255,.06); border: 1px solid rgba(255,255,255,.12);
    border-radius: var(--radius-md); padding: 22px; margin-bottom: 14px;
  }
  .cofounder-card:last-child { margin-bottom: 0; }
  .cf-head { display: flex; gap: 14px; align-items: flex-start; margin-bottom: 12px; }
  .cf-av {
    width: 88px; height: 88px; border-radius: 50%; background: var(--purple-800);
    display: flex; align-items: center; justify-content: center;
    font-family: 'Playfair Display', serif; font-size: 32px; font-weight: 700; color: #fff;
    flex-shrink: 0; border: 3px solid var(--purple-500);
    overflow: hidden;
  }
  .cf-name { font-size: 15px; font-weight: 500; color: #fff; margin-bottom: 3px; }
  .cf-role-tag {
    font-size: 10px; font-weight: 500; letter-spacing: .07em; text-transform: uppercase;
    color: var(--purple-200); background: rgba(79,70,184,.3); padding: 2px 8px; border-radius: 6px;
  }
  .cf-creds { display: flex; flex-direction: column; gap: 5px; margin-bottom: 12px; }
  .cf-cred { display: flex; align-items: flex-start; gap: 7px; font-size: 12px; color: rgba(255,255,255,.58); line-height: 1.45; }
  .cf-cred-dot { width: 4px; height: 4px; border-radius: 50%; background: var(--purple-400); flex-shrink: 0; margin-top: 5px; }
  .cf-bio { font-size: 13px; color: rgba(255,255,255,.55); line-height: 1.65; margin-bottom: 12px; }
  .cf-web { display: inline-flex; align-items: center; gap: 5px; font-size: 12px; color: var(--purple-300); text-decoration: none; transition: color .15s; }
  .cf-web:hover { color: #fff; }

  /* ─── FOOTER ─── */
  .footer {
    padding: 20px 32px;
    border-top: 1px solid var(--border);
    display: flex; justify-content: space-between; align-items: center;
  }
  .footer-logo {
    font-family: 'Playfair Display', serif;
    font-size: 14px; font-weight: 700; color: var(--purple-600);
    text-decoration: none;
  }
  .footer-txt { font-size: 11px; color: var(--text-light); }

  /* ─── ANIMATIONS ─── */
  @keyframes fadeUp {
    from { opacity: 0; transform: translateY(16px); }
    to   { opacity: 1; transform: translateY(0); }
  }
  .fade-up { animation: fadeUp .5s ease both; }
  .fd-1 { animation-delay: .05s; }
  .fd-2 { animation-delay: .12s; }
  .fd-3 { animation-delay: .20s; }
  .fd-4 { animation-delay: .28s; }
  .fd-5 { animation-delay: .36s; }

  /* ─── RESPONSIVE ─── */
  @media (max-width: 600px) {
    .nav-links { display: none; }
    .pain-grid { grid-template-columns: 1fr; }
    .ec-cols { grid-template-columns: 1fr; }
    .porque-values { grid-template-columns: 1fr; }
    .porque-hero-inner { flex-direction: column; gap: 24px; }
    .hero-ctas { flex-direction: column; align-items: center; }
    .cta-form-row { flex-direction: column; }
  }